Vapiano. It sounds Italian, it is in some way Italian, but it is even more. Vapiano is easy and relaxed and it has the easiness which we esteem so much in Mediterranean life. Food is fresh. I can see, what I order - like at the Mediterranean sea where I can point at the fish that I would like to have. Nobody pushes me and if I just want to order a Latte Macchiato it is fine as well. I use Vapiano as I want to use it and not the other way around.
Vapiano is no restaurant. It is no Italian restaurant and not at all a fast food restaurant.
Vapiano is a lifestyle.